According to the Lyst Index’s Q2 2022 report, after Balenciaga topped the list for nine months in a row,Gucci is back as the world’s hottest brand.
The latest data from global fashion shopping app Lyst shows that searches for the Italian luxury brand jumped 286% in the 48 hours after its June collaboration with Adidas was released.
According to Lyst, the Adidas x Gucci Gazelle sneakers took the second spot on the list of hottest products for women, followed by the GG slippers, while Gucci’s classic 1953 Horsebit loafers ranked among the hottest products for men fourth.
Additional footwear highlights from the latest edition of The Lyst Index report can be found in the Men’s Product List. The Adidas x Wales Bonner Samba sneakers took the top spot in Q2’s hottest menswear products, followed by Birkenstock’s Boston suede clogs in second place. What’s more, Nike has two of the hottest products for men, with the Air Force 1 sneaker at No. 7 and the Air Max 90 slide at No. 10.
Speaking of Nike, the shoe brand helped re-enter the top 20 for Jacquemus with their highly anticipated collaboration and all-white 2022 Fall/Winter 2022 show set against the backdrop of the Salt Mountains of Arles. Other top-notch collaborations included Balenciaga’s Yeezy Gap sweatshirt at No. 3 on the men’s hottest list, and a Fendace logo swimsuit at No. 9 on the women’s list.
Overall, though, Lyst reported that in the second quarter (April to June 2022), Balenciaga was the second most popular brand, followed by Prada, Valentino and Louis Vuitton in the top five. Dior, Miu Miu, Fendi, Diesel and Burberry rounded out the top 10 hottest brands this season.
The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. The formula behind the index takes into account Lyst’s database of 200 million shoppers and their online behavior, including searches, product views and sales on and off the platform. To track brand and product popularity, the formula also combines three months of global social media mentions, activity and engagement statistics.
