For the first time ever, streaming surpassed cable as the most-watched platform, thanks to shows like Stranger Things, The Umbrella Academy and The Boys.
Streaming made history, surpassing cable TV as the most-watched platform for the first time.
July 2022 was reported to be the fifth consecutive high for streaming in TV usage at 34.8%. THR noted that the jump from 33.7% in June was driven by the release of Stranger Things Season 4 Part 2, which gained 18 billion watch minutes in July, as well as The Umbrella Academy and The Boys. ” and other programs. Netflix leads all streaming services with 8% TV usage, followed by YouTube at 7.3%, Hulu at 3.6%, Amazon Prime Video at 3%, Disney+ at 1.8% and HBO Max at 1%.
Meanwhile, cable accounted for 34.4% of TV usage in July, followed by broadcast at 21.6%. However, those numbers are the lowest for the platform since Nielsen launched its ranking system 14 months ago.
