Kanye West’s headline news at the YZyszn 9 conference held in Paris has always been concentrated on the shocking “White Lives Matter” T -shirts of the designer and several other designers from the rapper. However, new shoe categories were displayed in polarized speeches.
The technology company Zellerfeld confirmed by a statement after the exhibition that it helped the production of a version of the YZY boots wearing today, and it has no official name.
Zellerfeld stated in the statement that the pair of boots were the same as the first year of the first year of Yeezy Gap Engineered launched by Balenciaga. This technology company also said that because its 3D printing function can shorten the shoe production process from months or years to weeks, the development and production process of these boots can be completed within one weekend before the YZyszn 9 show.
Before cooperating with West and his Yeezy brand, Zellerfeld has worked closely with people who are closely related to shoe projects. In October 2021, Heron Preston announced the launch of the test version of Heron01 completed with the cooperation with Zellerfeld. The shoe was exclusively launched through StockX in the same month.
West also became headlines for his oral statements in the show. “Bernard Alno is my New Drake,” West said shortly before the speech began. The comment refers to the CEO and chairman of LVMH, which manages more than 70 brands, including Louis Vuitton, Celine, Givenchy, and Fendi.
West confirmed that he would launch a new Yeezy Szn 9 series for his brand at the Paris Fashion Week one day before the event, which previously hinted that the series would unveil one month ago. Today’s program is the first time that the brand has launched the autumn series in 2020. Yeezy’s return occurred in an interview with Bloomberg that it was time to “do” and cut off the contact with the corporate entity one month after one month, which was related to his Yeezy brand, that is, Adidas and Gap.
