In honor of the 60th anniversary of the Spider-Man comic’s debut, Marvel will honor the iconic character with its latest “Beyond Amazing” program, which features global marketing, special consumer products and immersive experiences. The wall-climbing icon has appeared in tons of movies, comics, video games, toys, and more, and it’s only right that the media franchise celebrates his profound global impact.
“In the past 60 years, few characters have touched the lives of fans around the world like Spider-Man,” said Paul Gitter, Marvel’s senior vice president of consumer products. “We are excited to partner with leading brands to launch unique Spider-Man products and continue to expand Marvel’s leadership in the lifestyle space.”
On the product side, you can expect to see 20 stunning comic book covers from various artists interpreting the pop culture influence of famous Marvel characters as well as extensive streetwear collaborations. On the experience side, Marvel is hosting “Beyond Amazing – The Exhibition” at Comic-Con in San Diego, California. Die-hard fanatics of all ages will have the chance to see Web-Slinger’s vintage art, costumes, movie props and more. Finally, Marvel’s Spider-Man Remake and Marvel’s Spider-Man: Miles Morales will debut on PC, with the former set to premiere on August 12, 2022, and the latter in Fall 2022.
