Puma just got even more gorgeous thanks to a new collaboration with Baby Phat.
The brands’ first collections were inspired by early aughts it-girls – like Simmons herself, who founded Baby Phat in 1999 – combining Puma’s famous fashion sportswear with Baby Phat’s fashion drama, retailing for $25 To $110, released August 17.
The collection specifically includes slim-fitting t-shirts, bike shorts, bras and cropped zip-up jackets, all available in pink, black and white. For an added edge, all products are embossed with shiny gold Puma and Baby Phat logo embroidery, as well as printed logos of both brands.
On the footwear front, Puma gave its Mayze sneaker a Baby Phat makeover with a white and pink leather upper. Quilted stitching covers the upper, while a textured outsole accentuates its platform. The brand also released a smooth Mayze slide with a padded pink and white tiger-print sole, and a similarly textured pink outsole on a white ridged sole. Chunky crossover straps covered in pink faux fur add a feminine touch to the shoe.
Mayze slippers from Puma x Baby Phat. 
Mayze sneakers from Puma x Baby Phat.
To underscore the brand’s full circle moment, Puma also released a campaign starring Kimora, Ming and Aoki Lee Simmons. The mother-daughter trio posed in front of city skylines and cars, dressed head-to-toe in collaboration. The campaign echoes their numerous models, projects over the years, and the trio’s own Baby Phat campaign — including their 2021 launch of Baby Phat Beauty.
The Puma x Baby Phat collection will be available on Puma’s website, Foot Locker’s and Champs Sports’ websites, and their select stores on August 17.
However, this isn’t the last time we see the duo. A new Puma x Baby Phat style will also be released later in 2022.
