Jessica Simpson announced on Instagram Wednesday that she is expanding her eponymous footwear line to include roller skates. “Don’t be a hater, be a roller skater,” Simpson said in the post. “Who needs to walk when you can roll…I promise I’m good at that.”
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Simpson was photographed wearing green leopard-print Rollstar roller skates, leaning against a vintage white car, and wearing her infamous Daisy Dukes, paired with an orange paisley shirt from her collection. On the designer’s website homepage, Simpson also showed off a Rose Gold Multi inline skate look in the same outfit.
The new adventure is Simpson’s brand as it brings back her nostalgia for 2006’s “Public Affairs” music video. This time on the ice rink, Simpson and her fans can glitter on their skates. Growth in Jessica Simpson’s collection comes months after Simpson’s purchase
With the support of her business partner and mother, Tina Simpson, she rebranded and fully owns the $1 billion business. Capitalizing on the revival of roller skating seems like a smart business move for the Jessica Simpson franchise. Given the online enthusiasm of Margot Robbie and Ryan Gosling, activity may even increase after Barbie hits theaters when behind-the-scenes images of the co-stars of matching Neon Rollerblades surface on social media , it started. Rollstar offers three more interesting colors: Oiled Combo, Leopard Bronze and Multi-Shine. The transparent wheels on the skates light up when the wearer rolls, making the Rollstar even more fun. All of the boots are vintage-inspired and extra shiny, the exact opposite of the tan boots most people are used to renting at their local skatepark.
