This week marks the official release of the RTFKT x Nike (NYSE:NKE +5.05% ) AR Genesis Hoodie, originally released in April. This is the first hoodie to be released in collaboration with Nike Sportswear and its recently acquired Web3 fashion and collectibles studio RTFKT Studios.
Through augmented reality (AR) technology, the hoodie issued as an NFT can be worn by both Clone X avatars and real-life holders. Designed for the future, this hoodie features an NFC (Near Field Communication) chip that enables wireless communication between the hoodie and digital assets.
RTFKT x Nike AR Hoodie 🕊✔ pic.twitter.com/XZp3225b76
— RTFKT (@RTFKT) July 15, 2022
The hoodie’s private mint will go live on Thursday, July 21st. Holders of the Clone X and RTFKT x Nike Dunks Genesis CryptoKicks will initially be offered the chance to receive a limited-edition hoodie.
The no-holds-barred NFT mint will provide the first supply of hoodies to those who mint coins first—supplies to holders are not guaranteed.
The crossroads between fashion and Web3 allows fans to “forge” physical products from virtual tokens. Similar to Nike’s CryptoKicks NFT project, collectors have begun wearing their digitized sneakers in the virtual and real world.
Using trackers and QR codes, owners of Nike Genesis hoodies can add AR effects like virtual wings to their clothing. Over time, RTFKT plans to continue building utilities such as token-gated access to in-person events.
Earlier this month, RTFKT surprised real-life event attendees with a limited-edition Takashi Murakami NFT. RTFKT is seen by co-founder Benoit Pagotto as “the next generation of luxury brands”. Taking inspiration from the streetwear industry, the company hopes to continue releasing new and exclusive items to its backers frequently.
