Stuart Weitzman names Kim Kardashian as new face. As part of its rebranding strategy, the reality star and entrepreneur will star in the brand’s upcoming Fall ’22 campaign.
Through Kardashian, Stuart Weitzman will continue its history of being inspired by women who are “brave and bold, brave and confident, dynamic and sexy — and most importantly, strong.”
Part of the company’s revitalization also includes a new logo and typeface, as well as a new signature pattern and color code. For example, there will be striking black and white photography as well as a new dominant color in shades of lilac.
Through these strategies, the brand says it aims to resonate with millennial consumers — its redefined target demographic, while also appealing to its existing loyal customer base.
“Stuart Weitzman has been an icon in the luxury footwear industry for 35 years, and I’m excited to start our new chapter with the goal of building brand buzz and gaining market share in the category,” CEO Giorgio Sarné said in a statement “When you know Stuart Weitzman, you’re fascinated by the brand. I’m excited for customers to experience our world in this powerful new way.”
According to parent company Tapestry, which owns both Coach and Kate Spade, Stuart Weitzman’s revenue is expected to grow at a low-double-digit three-year compound annual growth rate of $450 million while expanding operating margins into the high single digits. Today, the company announced a new three-year growth strategy at its 2022 Investor Day. The new program is designed to drive sustainable, profitable growth and deliver strong cash returns to shareholders, while building on the success of its acceleration program.
“Over the past two years, we’ve completely transformed our company with a greater focus on consumers and a commitment to brand building, with excellent results,” Tapestry CEO Joanne Crevoiserat said in a statement. , we have a huge runway and are poised to drive the continued growth of each of our iconic brands.
The new targets include new financial targets for the next few years. The company now expects to generate $8 billion in revenue by fiscal 2025, reflecting a three-year compound annual growth rate (CAGR) of 6% to 7%.
