ACNE Studios launched an advertising blockbuster in 2022, with the pioneering Spanish singer and lyricist Rosalía as the protagonist.
The advertisement was shot by Dutch artist Paul Kooiker and reinterpreted the music idol as the histime in a series of intimate static and dynamic images. Wearing the key items of the autumn fashion show series, each shape is incorporated into Rosalía’s uncompromising style.
The activity aims to show the experimental material of ACNE Studios, and in the autumn series, it is reflected in the processing and reuse of denim, sweatshirts and leather. The singer’s favorite item is sports shirt boots and sunglasses. “I like everything bold and elegant. For me, Acne Studios is a brand that focuses on fabrics, colors and textures -everything has been thoughtful, impeccable and fresh,” she said.
The “Despecha” singer is currently being touched around the world. She took the time from the dense tour rehearsal to shoot a promotional video in her hometown of Barcelona. “When I set a posture for the photographer, I always try to be myself, but I also try to guide a kind of energy. Cooperation with Paul [KOOIKER] is the most attractive thing to me. The photo may be taken during the invention of photography. However, at the same time, he passed a sense of freshness. His photos were bad, “Rosalia said.
For Paul KOOOKER, Rosalía provides an opportunity to try different visual world without harming her inner modern aesthetics. “The event tried to capture Rosalia in a rare way,” Kuyk said.
The main activities were launched on October 6 in New York, Barcelona, Los Angeles, Mexico, London and Paris globally globally. The FW22 series is now available online in the global ACNE Studios store and AcneStudios.com.
