The new brand Sadi Studios is ready to launch.
Sadi STUDIOS was founded by experienced shoe designers Soyeon “Sarah” Ahn Ianni and business developer Dominic Ianni and will debut with an inclusive concept.
Today, the first series will accept pre -orders, including the wide size range of all the feminine types of 5 to 16.
“We have seen some brands that provide this size range. But this is not a complete series or a complete brand. And I really believe that as we become [not so focused on a gender], it is necessary Breaking the barrier of this scale [exclusive]. We just think this is a very good time, “Ahn Ianni explained.
Ianni added that many companies are unwilling to invest in this size because the production cost almost turns up immediately. “We say we have to work hard, we have to try. We want to open a place where everyone can wear these shoes. Therefore, the extension of shoes is part of our business model,” he said.
As for the design, AHN Ianni has more than ten years of experience in the design of its own brands and high street shoe performance suppliers, producing products for Kurt Geiger, ALDO, Steve Madden and other people. She had previously played a creative guidance role in Shellys London.
By launching her own brand (has been developing in the past two years), Ahn Ianni said she can now express herself without having to pay attention to business trends.
“My design is inspired by anime and I live in the cultural experience of living in South Korea, Scotland, and London. I like modern design, high -end, and then interesting and kitsch. Sadi is the melting furnace of all these things,” she said.
Today’s pre -order includes six styles of 17 SKUs. Highlights include colorful coarse heels, high -heeled ankle boots, sandals and battle boots.
Made in China, the retail price ranges from $ 179 to $ 299.
Sadi Studios will launch direct services directly -facing consumers in the United States. At present, the company does not plan to target the traditional wholesale model.
