Puma and actress Lauren London joined forces to create a shoe and clothing series inspired by Los Angeles.
The series is called “La Love Story”, with a retail price of $ 22 to 110. It uses classic PUMA shoes and has a London style and Los Angeles -style touch. It includes PUMA SUEDE, dark blue and tan SlipStreams, and a series of neutrophils of Pesley printed Leadcat slippers. The efforts of cooperation also include sports and leisure clothing items suitable for men and women, including sports jackets and sports pants, comfortable hoodie, shorts, men and women’s hoodes.
Each color used to create each work is inspired by Los Angeles landscape that seems endless. The culture of this city is incorporated into some works of this series, with inspiring motto on it. These motto comes from idols that are important for the hip -hop world in London and Los Angeles. Write “This is not you, but you.”
In a statement in London: “Los Angeles is a city that creates me. I am glad to share my world and give everyone a little my personal style.”
The Los Angeles Love Story Advertising is shot and creative guidance with London and legendary photographer Hype Williams. The event combines the unique personal style of Lauren and Williams, which aims to proudly depict her inspiration design.
The “La Love Story” series of PUMA and London will be released on PUMA.com, PUMA mobile applications, PUMA NYC flagship stores, Foot Locker and global retailers from November 11.
