The year was 2012, sneakerheads were going crazy for the Nike Air Yeezy 2, the world was engulfed in a frenzy that Psy couldn’t avoid, and commuters in Southeast Asia were still taking to the streets to hail taxis. That was before Grab was on the scene – it was only called MyTeksi at the time. This ride-hailing app has revolutionized the way we travel in the region and has expanded its platform into a super app dedicated to meeting everyday needs and empowering everyday entrepreneurs.
This year, Grab celebrates 10 years of positive socioeconomic impact in Southeast Asia. To mark the occasion, Grab has launched a series of commemorative swag designs that pay homage to its origin story and highlight the social goodwill that has always been its raison d’être.
Nostalgia is a core theme throughout the series. Witty catchphrases like “Take Me Back Home” and “Now That’s What I Call Easy” are featured on hoodies and T-shirts in retro album covers. Handbags and face shields were plastered with a series of clippings titled Grab’s contribution to the community. The retro graphic design of medicated oils and cough drops suggests the app is a home remedy for the old taxi-hailing pain of long waits and driver/passenger safety. The classic bowling shirt features the iconic free lines that reflect the transition from MyTeksi to Grab.
To reinforce the notion that this milestone is relevant to the Grab community, limited-edition items from the Grab 10versary Throwback collection will be given away to the most loyal users across Southeast Asia, as well as the longest-serving drivers, delivery and merchant partners. Grab Swag stores also have A limited number of items are on sale, so be sure to stock up on your favorites while supplies last.
